SEO road map to the top 📈
SEO is made up of multiple elements and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
SEO is changing all the time. We stay on top of it, so you don't have to.
SEO Journey Begins
Initial SEO Audit
An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.
The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. The SEO audit will reveal:
An audit is a standard procedure that should occur on a regular basis – It is essentially a “health check” for your website.
Preparing for the trip
The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.
We use a plethora of tools for SEO keyword researching however Googles own Keyword Planner is a must use for many reasons.
Enjoying the ride
Great User Experience
User experience is highly important when it comes to your SEO efforts.
Google has indicated that site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
Sharing is the right direction
If you really want success with online marketing, social media, and SEO you must at some point provide relevancy. The longer users browse your pages, engage, and organically share your content the more competitive you will be in search engines.
Going the long haul
Titles, URLs, & Descriptions
Title tags and meta descriptions are important elements of your website’s content and are important for SEO. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases.
Well-designed titles, URLs, and descriptions also drive higher CTR.
Taking no pit stops
Snippet & Schema Markup
Schema markup has been a part of an influential evolution while talking about SEO. Gone are the days when schema markup was just considered as structured data for a website - it's part of Googles ranking algorithm, which is why it is considered as the potential key factor for a site’s visibility. The markup tells the search engine about the content of your page which in turn can help in improving the ranking and domain authority of the website.