Frequently Asked Questions
We're ready to deliver you the best marketing solutions for your business success.
Our Process & Client Expectations
Our high level process of executing a digital marketing campaign includes the following 3 steps: Research and Analytics, Design and Develop, Testing and Launch
Research and Analytics: We start with research and analytics as an organized effort to gather information about target markets and customers - a major factor in maintaining competitiveness.
Design and Develop: We design and develop a marketing strategy to concentrate organization resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
Testing and Launch: Final step of success is testing the waters to see how well your product, service, or offering will perform in the mass market prior to a wide scale roll-out.
Our onboarding process is purpose-built to ensure a smooth transition. An easy and seamless client experience in this transition is of paramount importance.
Finalizing Contracts: Upon receiving a signed proposal, we will contact you to review the contract, countersign the agreement, and send it back to you for your records.
Initial Audit & Kickoff Meeting: Prior to the client kickoff meeting, the team will have requested access to all necessary platforms and reporting tools, which will be used to perform an initial audit of all relevant systems and past marketing activities.
In this meeting, all stakeholders will review a detailed project/service timeline as well as examples of deliverables that will be developed within the first 8 weeks. Additionally, we'll work through a series of discovery and planning exercises that span subjects such as: sales process and performance, marketing goals and current performance, market segmentation, buyer personas, content marketing, advertising channels, and more.
This is a very complex question which demands a thorough answer.
But, before we provide marketing budget recommendations, let's define it: Your marketing budget refers to all costs for marketing, advertising, public relations, event marketing, and anything else you might leverage to promote the brand and drive revenue.
Based on the latest research, our expert opinions, and years of marketing experience, we, generally, recommend:
You should spend 2 to 20 percent of your sales revenue on marketing depending on where you are in your marketing journey.
Yes, an exhaustive competitor analysis and benchmark report is a mandatory initiative/service for all new client programs.Yes, an exhaustive competitor analysis and benchmark report is a mandatory initiative/service for all new client programs.
We leverage best-in-class tools like Google Analytics, Google Trends, Ahref, SEM Rush, Raven Tools, Moz, ScreamingFrog, Majestic, Sprout Social, Spyfu, SearchMetrics, and more to deliver comprehensive peer analysis, audit reports, forecasting, and future strategy planning.
Over the years we have built an extensive network of industry partners. For any reason we can not help you with your marketing needs, we will guide you in the right direction in finding the right people to assist you.
Most certainly, our reach is global.
We work with all types of clients, big and small, across all industries.
Paid (Advertising & Retargeting)
We offer paid advertising campaign management across a variety of social media and search engine platforms including:
First, we select a list of research-backed, optimized keywords that will be triggered by users searching in search engines like Google.
For those keywords, we develop and write advertising creative to market your products or services so that users will see advertisements when they search for relevant terms.
You will pay each time a user clicks on the advertisement and traffic is delivered to your website. This payment model is referred to as Cost per Click (CPC).
The CPC amount you will pay is dependent upon a preset "maximum bid" determined by what you’re willing to spend. Additionally, there are other factors that influence the CPC such as the quality of your advertising account structure, advertising creative, and advertising relevance.
Upon returning your proposal, your strategist will schedule a kick-off phone call or in-person meeting with your team.
We will take over management of your campaigns at this time and follow up on the action items we outlined in our initial audit of your account(s).
Generally, within 1-3 weeks of our initial kick-off call, you will have a newly-revised series of campaigns ready to launch!
Paid social media advertising works similarly to paid search advertising in the fact that cost is often accrued on a pay-per-click (PPC) basis — that is, you pay only for the traffic that is delivered to your website from the advertisement. That said, there are two noteworthy differences between paid social media advertising and paid search advertising:
1. Paid social media advertising targets buyers during different stages of their buyer's journey (awareness, consideration, decision), where paid search advertising mostly targets people in the consideration and decision stages.
2. Paid social media advertising is "passive" in that the advertisement is delivered to people that match certain audience criteria as opposed to paid search advertising where the advertisement is delivered to people based on their "active" keyword search on websites like Google, YouTube, etc.
SEO (Search Engine Optimization)
If you own a business or manage a website of any kind, you likely want target audiences to visit it. SEO is important because it’s specifically aimed at helping do just this; improve the online presence and traffic for a website.
SEO helps you show up at the most important stage of your customer’s journey, when they are actively looking for products and services you offer, or resources and information for which you have expert insights.
Our SEO approach calls for segmenting organic search traffic/queries, and therefore website engagement, into 1 of 4 buckets, Google calls these query categories "micro-moments:"
1. "I want to know"
2. "I want to go"
3. "I want to do"
4. "I want to buy"
We leverage industry trends and insights on the search behavior from these micro-moments to guide on-page optimization strategy for relevant pages, to build funnels, and to segment users to appropriate landing pages that are hyper-relevant to their query.
As an example, for an eCommerce client, our keyword research and focus may center around "I want to buy" intent/queries. As a result, we would optimize intent/action-based pages (product pages) around purchase-related keyword queries and topics to best serve the user and improve relevance with Google.
From each query, we can extrapolate intent. Furthermore, each page should serve a very specific function and play a unique role in the user's buyer's journey whether they are in the awareness, consideration, or decision stage.
A homepage, as another example, is typically serving branded/reputation-based keyword queries and search intent, and aligns with the decision stage of the buyer's journey.
A blog post, for example, serves education-based keyword queries and search intent, and aligns with the awareness and consideration stages of the buyer's journey.
We work to understand how we can best position the website to serve users with relevant content at the optimal stage of their journey, identify what KPI's should we be measuring to demonstrate increased engagement, and focus on how can we improve performance over time.
The Beginning (0-6 months):
The first 6 months of any SEO effort is almost always exclusively dedicated to fixing mistakes, fine tuning, and closing the gap between what your website has in place and current SEO best practices.
Once completed, these efforts can have ongoing and compounding benefits for years to come. The newly accessible and optimized pages start earning rankings and traffic, which foster more links, more exposure, more sharing, and more business.
The Turning Point (6-18 months):
Eventually, the list of actionable, immediate fixes, and optimizations depletes. At this point, your website will hit an "SEO Plateau."
In order to reach the next growth plateau (between campaign months 6-18), you must invest in new strategies, such as:
- New Keywords & Content
- New Verticals & SERP (Search Engine Results Page) Features
- Additional SERP Domination
- Moving Up the Buyer Funnel
- International/Multi-Language Targeting
Social Media Marketing
The primary benefit to having an agency manage your social media campaign is experience.
By focusing specifically on social media, agencies have the ability to stay up-to-date on current trends, tools, advertising strategy, platform changes, and know all of the ins and outs of the various intricacies of social media.
Yes. Social media works for every company.
Social media allows one-to-one brand-buyer relationships to be developed and maintained like no other advertising channel.
Furthermore, platforms like Facebook, Instagram, and LinkedIn are equipped with some of the largest audiences and most advanced analytics data in the world.
You can identify your target audience on a hyper-granular level to provide timely, personalized, custom experiences with your brand that will drive long-term brand awareness and engagement.
Yes. We primarily use MailChimp & Constant Contact but also utilize Hubspot, Marketo or Pardot on client request.
We can work with any list size.
We've worked with startups whose main goal was list growth and development, growing them from zero subscribers to more than four thousand in 90 days.
We've also worked with clients who had lists with hundreds of thousands of emails and worked to segment, optimize, and grow their lists in alignment with larger digital campaign objectives.
Our clients work with us to send anywhere from 1-12 emails per month. These include promotional emails, sales emails, and/or newsletters.
We also build workflows and setup lifecycle emails such as a welcome series, win-back emails, transactional emails, and triggered emails that are automated.
Tools & Partnerships
We have a large and varied digital marketing tool stack to assist with reporting, client communications, file sharing, campaign planning, campaign tracking, trend monitoring, analytics insights, CRO, and more. Here are just a few examples:
- Google Drive
- Google Analytics
- Google Data Studio
- Google Trends
- Google Tag manager
- Google Ads + Keyword Planner
- Google Optimize
- Facebook Pixel
- Sprout Social
- SEM Rush
- Lucky Orange
- Screaming Frog
- Tag Assistant
- Moz Local
- Moz Pro
- Bright Local
- Adobe Suite
We're always looking to develop relationships and meet new prospective employees.
If we're not actively hiring at a given time, we're still working to build up our talent bench.
Interested in joining our team? Email firstname.lastname@example.org
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