Why Every Business Needs A Good Website
- by Wesley Kowal
- Nov 16, 2021
- 3 min read
The purpose of this article is to relay to you how important a website can be for your company.
I've had the honor of helping companies of varying sizes create their digital presence. Today I wanted to break down the top reasons for your business to have a website.
And, before you decide that your company doesn't belong on the web, it's too expensive, or you're not tech-savvy enough... Let me tell you this. We assist small to medium size businesses that are running on little to no marketing budgets. We get it. We've been there. We help you every step of the way, as little or big of steps you are willing to take.
So, with that out of the way, let's break down the top reason your business needs a website:
The main reason for a website is to increase your companies credibility. Chances are competitors are offering similar products & services to yours. A website is a great way for your company to stand out among the crowd.
Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a good first impression and let people know you’re a real business.
Branding sets you apart from your competitors. A website is an opportunity to establish and showcase your companies brand. By establishing who you are, what you represent, and what you stand for, you increase the chances of your customers buying from you.
Without a website, you are losing out on valuable customer traffic and branding opportunities.
A well-designed website is the perfect foundation for lead generation. People coming to your site can find information, fill out contact forms, sign up for newsletters, and more - all while you sleep! Websites are available to customers 24/7 which is a massive plus.
People are using Google, Bing, and other search engines to find products and services. A website gives your company the ability to be found. Most importantly, a search engine optimized website will grant you a substantially better chance of being found.
Saving You Time & Money
A website can help automate tasks, answer customer questions, sell your products & services without you lifting a finger. Time is money and a website can save you both.
Updates & Announcements
Since your website is running 24/7, it's easy to share updates and announcements with your customers. Linking your social media outlets is also a way to keep your audience up to date in real-time.
Digital marketing, if done right, can increase leads and grow your business. With modern marketing tools, you can track every user and every action they take on your website. The analytics and data you collect from customers are the heartbeats of digital marketing. The marketing strategies that come from this data are what separates Ma and Pa Shops from fast-growing businesses.
Wrapping it up
Websites, without a doubt, are essential to businesses. If you believe in the value a website can bring to your company as I do - Next Level Pixels will get you there.